Evaluating Progress and Success

Evaluating the progress and monitoring how you fare against competitors is an ongoing process. Usually we start monitoring the progress of our work several weeks or months after we have taken on an assignment - if the assignment relates to websites.

In the field of PR and email marketing, the progress and results are often measurable earlier, depending on  whether we have to start from scratch or the project we are working on is established in one way or the other.

Measurement parameters include: Visitor statistics, search engine ranking movement, increase in business, ranking compared to competitors and other factors.  

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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